ROLE SUMMARY:
Informa Markets Asia Jewellery Exhibitions is seeking a dynamic and commercially driven Senior Marketing Manager to lead audience growth, enhance exhibitor value, and drive revenue for the world’s premier B2B jewellery trade fairs. This role demands a strategic and innovative leader who thrives in fast-paced, high-performance environments. The successful candidate will be responsible for shaping and executing a comprehensive marketing strategy, with a strong focus on demand generation, digital acquisition, and seamless event delivery, ensuring alignment with overarching business objectives and revenue targets.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Strategic Planning & Revenue Growth

• Develop and own the annual marketing strategy and plan for the Jewellery events portfolio across Hong Kong, Dubai, and international outbound markets, prioritising audience acquisition, P&L impact, and revenue contribution.
• Design and implement a data-driven demand generation framework to achieve measurable outcomes, including lead generation, conversion, and retention.
• Manage and optimise the marketing budget, ensuring accurate forecasting, cost efficiency, and maximised ROI.
• Collaborate with the Sales Team to define and align Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), ensuring effective lead lifecycle management and closed-loop feedback processes.

Digital Marketing & Channel Optimisation

• Build and manage a high-performing digital marketing portfolio, encompassing SEO/SEM, paid social, programmatic advertising, email marketing, and marketing automation.
• Identify and validate emerging digital channels to expand reach and improve efficiency.
• Lead website and landing page optimisation efforts to enhance user experience and conversion rates.

Event Management & Audience Growth

• Drive end-to-end visitor acquisition for events, ensuring registration volume, quality, and attendance conversion meet or exceed targets.
• Plan and execute multi-channel campaigns to promote events, leveraging data insights to optimise performance and maximise ROI.
• Collaborate with Event Management and Operations teams to deliver seamless event experiences that align with audience needs and business objectives.

Data-Driven Decision Making

• Partner with Regional Data team and Regional Marketing team to develop real-time dashboards and reports that track channel performance, lead quality, and revenue impact.
• Institutionalise A/B testing, cohort analysis, and funnel diagnostics to continuously improve marketing efficiency and effectiveness.
• Ensure compliance with data governance standards across CRM and marketing automation platforms.

Team Leadership & Collaboration

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of accountability, innovation, and results-driven excellence.
• Collaborate seamlessly with Sales, Event Management, and Operations, as well as Regional Data team and Regional Marketing team on audience development, key buyer programs, value propositions, and onsite/virtual activation plans. Align definitions and handoffs to reduce friction and cycle time.
• Manage external agencies and partners to ensure quality, timeliness, and alignment with strategic objectives.

POSITION REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• Minimum of 15 years of experience in Marketing Communications and Product Marketing, with a strong focus on multi-industry expertise and event management.
• At least 5 years of proven experience leading and managing high-performing marketing teams.
• Proven track record in designing and executing data-driven demand generation programmes that deliver measurable pipeline and revenue outcomes.
• Expertise in digital marketing, including SEO/SEM, paid social, programmatic advertising, email marketing, and website optimisation.
• Strong business acumen, with experience in P&L ownership, budget management, and ROI optimisation.
• Proficiency in CRM systems, Marketing Automation Platforms, and analytics tools.
• Exceptional communication and stakeholder management skills, with the ability to influence and inspire teams under tight deadlines.
• A curious and innovative mindset, with a passion for continuous learning and leveraging new marketing technologies.
• Extensive event management experience, with a proven ability to deliver high-impact events that drive audience engagement and business outcomes.
• B2B international marketing experience, with a focus on multi-market priorities.
• Excellent in spoken and written English and Chinese (Cantonese and Mandarin).

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

All information provided will be treated in strict confidence and used solely for recruitment purposes. To apply, please quote your date of availability, current and expected salary and Click "apply"