About the role
The Hong Kong Trade Development Council (HKTDC) seeks dynamic, high-caliber and experienced professionals to join the Technology and Digital Innovation Cluster. The role involves promoting Hong Kong's external trade and supporting the organisation of more than 30 world-class international trade fairs in Hong Kong each year, which create opportunities for companies to promote their products or services to buyers from all over the world.
Key responsibilities
Foster close working relationships with journalists/editors of international/local trade/mass media
Prepare and distribute press releases/local supplements on HKTDC fairs, monitor media coverage and handle press enquiries
Proactively dig out news angles of the fairs, products and event highlights to pitch media
Arrange local press conferences and press interviews for senior management, including venue setup and drafting talk notes
Develop and maintain the database of trade and mass publications, magazines and journals related to HKTDC fairs, both globally and locally
Communicate closely with the worldwide trade and mass media in order to form an intelligence network of information on industry, overseas markets and competitive fairs
Work with overseas offices on international media invitation and press information distribution
Formulate and implement effective social media content and advertising strategies to promote HKTDC fairs to reach out wider audiences around the globe
Identify and collaborate with different social media/online/digital partners as well as KOLs and bloggers to maximize the awareness of HKTDC fairs and drive engagement on both online and offline level
Closely monitor the effectiveness of social media campaigns, measure the ROIs and provide meaningful insights with analytic tools
About you
University degree, preferably in Journalism, Communications, and/or Digital Media
Minimum 3 years' solid relevant working experience in media relations, corporate communications, marketing and/or social media, preferably with multi-national corporations
In-depth knowledge of various social media platforms and resourceful to line up co-op with various partners and bloggers to cover and promote services
Excellent press release writing skill in both English and Chinese is a MUST
Strong communication and presentation skills
Multi-tasking, well-organised, detail-minded and independent with good initiatives
Excellent in time management and could meet tight deadlines
Proven track record in proactively planning and launching marketing campaigns via various online media and digital channels with successful results
Excellent command of both spoken and written English and Chinese, including fluent in Putonghua
Benefits
Salary commensurate with qualifications and experience
Competitive remuneration and benefits package, including annual leave, medical and dental benefits
About us
The Hong Kong Trade Development Council (HKTDC) is the statutory organisation promoting Hong Kong's external trade. To strengthen Hong Kong's role as Asia's international business platform, the organisation arranges more than 30 world-class international trade fairs in Hong Kong each year covering various industries and sectors.